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Kimirica launches flagship store at Mumbai’s T2 terminal

By Retail4Growth Bureau | February 03, 2022

The exclusive store of the leading manufacturer of luxury hotel toiletries and guest room amenities targets travellers who want to indulge in the finer experiences of wellness and body care.

Luxury hotel toiletries brand Kimirica has opened a new store at Mumbai’s T2 International Airport. Spread across 450 sq. feet, the exclusive store targets travellers who want to indulge in the finer experiences of wellness and body care, says the company statement.

Co-founded by Kimi Jain & Rica Jain, the exclusive store aims to offer a sensory enriching shopping experience - including the signature Kimirica fragrance and the Kimirica music library, personally curated by the co-founders.

“Drawing inspiration from famous architectural styles, the Kimirica store is designed to reflect simplicity, clean structure, minimalism, function over form, and a truly experiential sensorial getaway,” says the company statement. 

The store is easily accessible to all travellers and is created in a way that customers get a 360-degree view of all the products at first glance, add the statement. The brand caters to various niches like bath, body, and skincare.

Speaking about the store,Kimirica’s CEO, Mohit Jain, said, “Design is at the heart of everything we do. For our newly launched Mumbai store, I wanted to go with an architectural style that says ‘minimalistic yet futuristic’. Starting from the paint, colour scheme, selection of wood, and other materials to the placement at the store, all the elements are crafted for people who love minimalism. I have personally been involved in every process right from the initial design to the final execution, and I am really happy with how everything has shaped up.”

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