Lawrence & Mayo expands its footprint with the launch of 6 premium stores across India

India's premium eyewear brand which started its operations since 1877 from Kolkata, is expanding its horizon with the launch of 6 exclusive premium stores across India. Among these, three stores with latest eye care facilities are in Kolkata (Tollygunge, Kasba) and Barasat. One in Bhubaneswar and another is in Delhi. All these outlets are company owned exclusive showrooms having a standard size of 700-800 sq.ft. and following the in-house retail design of Lawrence & Mayo.  
 
These premium showrooms will showcase a wide range of eyewear and eye care services like Digital eye testing, Contact lens clinic, Trained Optometrists, Branded Display lounge, PET (Precision Eye Testing) and Fast track Ophthalmologist check up.
 
Speaking on the expansion, Suman Anjoy, Zonal Head- North & East, Lawrence & Mayo said, "Lawrence & Mayo with its current all India network has embarked upon a robust expansion drive with a growth rate of 11% every year and is all set to open 80 new exclusive outlets in India by 2021 end primarily targeting the Tier-I and Tier-II cities.”
 
He also adds, "We are constantly growing on a YOY basis and 2-3% of our marketing spends goes on retail. As a category this organised eyewear market is growing at a rate of 7-8% and goes up to 10-11% as a whole. In Lawrence & Mayo, so far our concentration in terms of retail footprints was beyond east as you will find around 15 stores in this zone and rest 100 concentrated in other regions. But by 2020 we will be adding at least 40 outlets in eastern market and thus we expect a good amount of profit coming from this zone which can be around 20% of the whole Lawrence & Mayo turnover.”
 
The brand has also recently launched mobile van for eyewear retailing and plans to add another 6-10 such vans pan India. Apart from the huge collection of eyewear, the new stores will also have contact lens lounge and digital ophthalmic lens lounge offering optimum vision screening and first of its kind eye care services.