Lenskart forays in the Middle East; to open first store in Dubai

The largest Indian eyewear retailer, Lenskart announces its foray in the Middle East market and is all set to launch its first retail outlet in Dubai. The company has allocated $50 million for the enlargement in the UAE market. The company aims to cater to the online and offline stores in the Middle East in 2021 by building $250 million business over the next 3-4 years.

Peyush Bansal, Co-Founder, Lenskart, stated, “At Lenskart, we understand the UAE millennial buyers and believe that we have the most stylish and high-quality products that are supported by innovative technology and a strong supply chain to deliver a surprising customer experience. We envision growing exponentially in the coming 3-4 years and building a robust consumer base for our brand in the Middle East. Our prime objective remains enthusiastic customer satisfaction.”

The brand tries to keep customer experience and technology at the forefront of its services. It also offers a distinctive offering of Augmented Reality technology for the virtual try-on. The indigenously-developed technology facilitates customers to try eyewear virtually and make recommendations as per the facial analysis. 

The company’s new production facility is under progress in Delhi-NCR region with an investment of over $100 million and is going to be the largest eyewear in the world with 150,000 glasses every day.