Friday, March 29, 2024

Advertisement

LEVI’S® relaunches Chandigarh Mall store as cutting edge space for Gen-Next

By Retail4Growth Bureau | October 14, 2022

The new store at Elante Mall in Chandigarh, spread across 4045 Sq Feet, aims to be the brand’s cutting edge Gen-Next store, designed to give an authentic expression of the Levi’s® brand. 

Denim brand Levi’s® has re-launched its store at Elante Mall in Chandigarh with a larger footprint “showcasing the best expression of the Levi’s® brand with elevated  experience and premium collections” informs the company.

The new store, spread across 4045 Sq Feet, in the brand’s cutting edge NextGen store format that are designed to give consumers an authentic, compelling, and consistent expression of the Levi’s® brand.

Digitally enhanced and with a lighter, modern and more open design elevating the in-store experience for consumers to explore the elevated store experience and collections.

By upsizing one of India’s best-performing Levi’s® stores, the brand endeavors to bring consumers a seamless shopping experience conducive to finding the perfect pair of Levi’s jeans, says the company. Through revamp, Levi’s® is set to tap into a new set of consumers establishing its foothold in the capital of two key cities.

“Levi’s® aims at elevating the brand experience for consumers and we are raising the bar with each new store opening. In key markets like Chandigarh, known for its strong sense of fashion, discerning consumers will be exposed to the best of the Levi’s® brand through the NextGen Indigo store format and premium collections offered,” said, Amisha Jain, Managing Director & SVP, South Asia, Middle East & Africa at Levi Strauss & Co.

Located inside one of the city’s premium malls, the store will feature the products the brand is loved for, from its iconic 501®, Trucker jacket & logo tees to a range of jeans that promises a pair of everyone. Featuring the newest range of fits for women with looser, baggier and more relaxed trends and premium collections & collaborations, the store is a set to be a new shopping landmark.

Advertisement

Related News

Advertisement
Have You Say
Advertisement
Resource
Follow Us On
Advertisement