Aavaree, Indian apparel fashion studio showcasing classic and western wear for women, launched its first store at Growel's 101 Mall, Kandivali (East), Mumbai recently. The 800 sq ft, Aavaree Fasion Studio collection comprises of colourful trendy Kurtis to soft tunics and ethnic salwar suits to western silhouettes. With an exclusive outlet at Growel's 101 mall, Aavaree, offers customised stitching to its patrons. This is one of its first kind fashion studio that the mall is offering which provides customised designing to the customers. Apart from this Aavaree has also introduced new lines of trendy bags and colourful clutches.
 
Speaking at the launch, Vedika Chaubey, Founder, Aaveree, says, "We are extremely happy to launch our first store in the city. It has been a great response so far. Aavaree is different, as it provides customized stitching service to the customers. Growel's 101 Mall being one of the most preferred shopping destinations in Mumbai western suburbs has provided the best platform for the brand launch."
 
A themed mall strategically located in the western suburb of Kandivali, Growel's 101 has an ideal mix of fashion, retail, hypermarket, consumer durables, department stores, white goods, books, health & beauty, family entertainment centres, fine dining restaurants, food court, and a 4 screen multiplex.