ace turtle appoints Alok Dubey as Chief Business Officer

Alok Dubey, an IIM Bangalore alumnus, brings more than three decades of strong retail and brand leadership experience, having led key roles across Apparel Group, Reliance Brands, Arvind Fashions, Swatch Group, and Titan. 

ace turtle, India’s tech-driven retail enterprise, today announced the appointment of Alok Dubey as Chief Business Officer, further bolstering its leadership team as the company accelerates its next phase of growth.

In his new role, Alok will lead the business vertical that oversees the iconic heritage brands Lee® and Wrangler® in India and select South Asian markets and will report directly to Chief Executive Officer Nitin Chhabra.

Alok is an alumnus of IIM Bangalore and brings over three decades of rich and successful retail and brand management experience, having held senior leadership positions at Apparel Group, Reliance Brands, Arvind Fashions, Swatch Group and Titan. His most coveted role was 18 years at Arvind Fashions as CEO, where he spearheaded and built US Polo Assn and Flying Machine as large, profitable brands across geographies. Alok made a notable contribution in his stint at Reliance Brands, where he launched La Martina and turned around Gas Jeans and Vision Express into profitable ventures. His most recent stint was with Apparel Group India as CEO, heading Beverly Hills Polo Club and R&B labels.

“Alok brings deep expertise in building and scaling fashion brands in the Indian market,” said Nitin Chhabra, Chief Executive Officer of ace turtle. “His leadership will be instrumental as we continue to strengthen and grow Lee and Wrangler in India. We are confident that his experience and market understanding will help accelerate our next phase of growth.”

“I am excited to join ace turtle at a pivotal moment in its growth journey,” shared Alok Dubey. “Lee and Wrangler are strong brands with deep heritage, strong trust and great emotional connect with Indian consumers. With ace turtle’s technology-led retail model and integrated supply chain, we have a unique opportunity to build and scale these brands in a way that is efficient, effective and future-ready. I look forward to working with the team to unlock the next wave of growth.”

“With this strategic leadership addition, ace turtle continues to build momentum in expanding its vertically integrated, technology-driven retail operating model while strengthening its brand portfolio’s presence across physical and digital channels,” says the company statement.

Last month, ace turtle strengthened its fashion portfolio by adding Amsterdam-based G-STAR to its existing roster of fashion brands, including Lee and Wrangler.