Last updated : January 13, 2026 2:57 pm
ace turtle continues to expand its retail presence through a tech-driven omnichannel approach, creating strong brand experiences while growing across Tier 2 and Tier 3 cities.
ace turtle, the new-age, technology-led retail enterprise, has announced the opening of two new exclusive brand stores, Lee® and Wrangler®, in Anand, Gujarat, marking a key step in the company’s strategy to take leading international fashion brands deeper into India’s high-potential markets.
Located next to each other on AV Road in Anand, the new Lee® and Wrangler® stores strengthen Ace Turtle’s presence in Gujarat and underline its focus on bringing premium, globally-recognised denim and casualwear brands closer to consumers in emerging cities.
ace turtle continues to leverage its technology-led omnichannel retail model to build strong brand experiences across physical and digital touchpoints, while expanding reach beyond metros into fast-growing Tier 2 and Tier 3 cities.
“Anand represents the new growth story of Indian retail — aspirational, brand-aware and ready for global fashion,” said Nitin Chhabra, Chief Executive Officer of ace turtle. The opening of Lee® and Wrangler® stores here reflects our commitment to making iconic international brands more accessible across India. Gujarat has consistently shown strong consumer demand and we see significant long-term potential in markets like Anand.”
With these new store launches, ace turtle reinforces its vision of building scalable, consumer-first fashion brands while accelerating retail expansion across key regional markets.