Ace Turtle Partners with Wildcraft strengthen e-commerce business in India

Ace Turtle’s unified commerce platform Rubicon will enable Wildcraft to expand its e-commerce business in India by driving seamless customer experience at scale.

Leading omnichannel technology company Ace Turtle has partnered with Wildcraft, India’s leading outdoor brand to strengthen its e-commerce business. Ace Turtle’s unified commerce platform Rubicon will enable Wildcraft to expand its e-commerce business in India by driving seamless customer experience at scale.

Speaking on the partnership, Gaurav Dublish, Co-founder, Wildcraft said “Our constant endeavour is to curate every part of the Wildcraft experience around the customer. As a business, we have always been bullish on e-commerce & in the post-pandemic world scaling this up is a key focus area for us, while providing a seamless experience across both offline and online channels. We are happy to partner with Ace Turtle for their solution Rubicon which is meant to play a critical role in providing a reliable and customer-friendly experience across multiple platforms with uniform prices, styles, optimised fulfilment and availability, thereby leading to efficient delivery to the end consumer.”

Commenting on the association, Nitin Chhabra, CEO, Ace Turtle said “Wildcraft is India’s #1 outdoor brand. It is a great India-born success story and has built a reputation for providing outstanding quality and exceptional product engineering to its customers. We are excited to be associated with Wildcraft & are confident that our omnichannel tech platform Rubicon will enable Wildcraft to bolster its e-commerce business from multiple fulfillment centres and enhance the customer experience across various marketplaces.”

Powered by machine learning, Ace Turtle’s unified commerce platform Rubicon 3.0, supports various omnichannel retail use cases. Rubicon has helped brands by integrating all their retail channels to provide a single view of inventory and order, enabling brands to get orders from any channel (online and offline) and fulfill it from any stock point (retail stores, warehouses and distributors). It helps brands to improve their product availability and optimise their inventory in an efficient manner through multiple demand channels (fulfilling from the same inventory pool), leading to a significant rise in sell-through and margins.