Last updated : July 04, 2022 12:51 pm
Located at the heart of the city- Brigade Road, the store is a blend of is spread across 6500 sq. ft of retail area across four floors, and focuses on Experience, Sustainability, and Credibility
Spread across 6500 sq. ft of retail area across four floors, the store focuses on 3 important pillars which are Experience, Sustainability, and Credibility.
The store provides the consumer a glimpse into the world of adidas, offering a wide variety of products and also has multiple sport & experience zones like an exclusive football floor with extended terrace play area, a gaming inspired lounge with an anx-box and an activity area for kids. The store is also enhanced using advanced technology which includes immersive screens, digital plinths to give customers a superior digital shopping experience.
In line with adidas’ long-term vision and commitment towards sustainability, the store houses a dedicated ‘Sustainability Wall’ which has been designed using electronic waste, displaying the End Plastic Waste logo. That is not all, the central Atrium installation at the store has been created in collaboration with local artists using only recycled bottles and plastic containers.
World Boxing Champion and adidas athlete Nikhat Zareen inaugurated the store. Speaking on the occasion Zareen said “I am super excited to inaugurate this beautiful adidas store today. This makes me reminisce about my first store visit, when I got my first pair of adidas shoes. A monumental moment for me as it was a pair which empowered me and to this day, I cherish it. That was my entry into the world of adidas,and from there on the possibilities for me have been endless. I wear my three stripes with so much pride and I am sure, this store too will be the first step towards many more such monumental journeys for young athletes in the years to come.”