ALT, a house for premium European & American brands in denim, casual wear and accessories has launched two stores in the country, one at the Ambience Mall, Vasant Kunj located in Delhi and the other at Sector 17 in Chandigarh. The new stores initiated by the brand generate a vibrant energetic and classy impression. 

The store houses top European designer labels like Galliano, GF Ferre, CnC, Massimo Rebecchi along with other ace international brands like Garcia Jeans, MET jeans, Patrizia Pepe, Altea and Desigual. These brand labels has debuted in the India retail market for the first time through ALT. The main offering of the stores ranges from denims to casual wears. 

Jitendra K Rohra, Director, Hibiscus Retail Private Limited says, "Exposure to high end fashion and travel abroad has enabled the Indian consumer to absorb international fashion in their daily lives. It is this fashion advance-experience that ALT brings within access for the young Indian consumer. Factors including brands not available in India, fine weaving, and exemplary quality fabric along with cuts that fit like skin and comfort in high fashion, is what makes a premium brand experience.  And this is exactly the highlight of the brands selection at ALT. Plans are to open  stores in accordance with strict international standards and in prime locations at key mall sand relevant locations across India.”