Amante targets 25 stores by 2020

Lingerie major Amante will add 7 exclusive stores by 2020, while doubling up their MBO and LFS presence. The brand will soon launch their fresh retail design ID for SIS for their new brands, Ultimo and Everyde.

Leading lingerie brand Amante plans to be present through 25 EBOs by 2020, while doubling their MBO and LFS presence. Embarking on their EBO journey couple of years back, Amante is currently present through 18 EBOs and 2000 additional retail touch points in MBOs and LFSs across the nation.

Talking to Retail4Growth on retail expansion and store design ID, Smita Murarka, Head – Marketing & E-commerce, MAS Brands India, shared, “We started retailing via standalone format only 2 years back. Therefore, the store design ID is new and we will make no change in near future. However, our MBO retail identity will be revamped soon as we have recently launched our two new sub-brands – Ultimo (for special figure) and Everyde (for daily comfort). These brands will have special retail design exclusive to each of them.”