Amazon’s brand value doubles to $316 billion: Kantar/WPP Survey

According to an annual ranking from ad group WPP and its data analytics unit Kantar, the value of retail giant Amazon jumped 91%, while Alibaba brand value rose to 48% to $131 billion.

E-commerce giant Amazon has doubled its brand value to $316 billion as it expands in areas like entertainment and smart speakers, while China’s Alibaba is ranked second most valuable retail brand, a survey showed.

According to an annual ranking from ad group WPP and its data analytics unit Kantar, the value of Amazon brand jumped 91%, while Alibaba brand value rose to 48% to $131 billion.

“Both Alibaba and Amazon are connecting with consumers across a wide variety of their needs. They are growing more than others partly because of their activity outside retailing,” Graham Staplehurst, global strategy director for Kantar’s BrandZ ranking was quoted as saying in a Reuters report.

Alibaba took second place from McDonald’s even though the brand value of the world’s biggest fast food chain grew 18% to $130 billion as it offered healthier menus and more environmentally friendly packaging, claims Reuters.