India\'s leading designer Anita Dongre is launching her eponymous label and brand for sustainable fashion Grassroot in New York in a few months. This is the brand\'s debut in overseas market.
Sharing her thoughts on the brand's upcoming presence in NYC, Anita said, "New York has always been a melting pot of different ideas and expressions- it's what I love so much about the city. I'm excited about The Bridal Store and Grassroot launching in this space that encourages the conscious, sustainable fashion."
Anita Dongre is the only Indian-based designer to be opening her store in New York. Outside of India, the only other Anita Dongre flagship store is in Mauritius.