Last updated : October 28, 2025 3:03 pm
Celebrating the festive season, the brand introduced its first Diwali campaign in India, inspired by marigolds, and filled Palladium Mall with beautiful Diwali decorations that created a warm and joyful atmosphere for visitors.
Armani beauty has announced the opening of its flagship store in the Phoenix Palladium Mall in Mumbai. The new flagship boutique presents the complete universe of Armani beauty.
To commemorate this expansion, Armani beauty also introduced its first-ever Diwali brand campaign in India, inspired by the Indian craftsmanship of marigold, to highlight the beauty traditions that make the festival of lights special.
Adding to this spectacle, Armani beauty also extended its festive narrative throughout Palladium Mall and captivated visitors by taking over the mall's decoration with an enchanting Diwali theme.
“Armani beauty's first Diwali campaign in India builds on its vision to be locally and culturally relevant, aiming for experiences beyond commerce for the Indian consumer,” said Charles-Alexandre BOCZMAK, General Manager, L’Oréal International Distribution SAPMENA. This milestone unites the brand vision together with our local partners and underscores the brand's dedication to staying current with the evolving trends and expectations of Indian consumers.”
“Having inspired a transformative beauty movement in the country, we bring Armani’s first-ever Diwali campaign to India,” said Biju Kassim, CEO of Global SS Beauty Brands. “This milestone reflects our vision to take experiential beauty beyond commerce and into the community. It unites the iconic heritage of Armani with our valued local partnership with Phoenix Palladium, Mumbai.”