Armani Exchange celebrates its first store launch in South India

The new concept for A|X Armani Exchange takes its inspiration from the aesthetics of a contemporary industrial hangar, with strong material connotations.

Armani Exchange recently announced the opening of its first store in South India, located at GVK One, Banjara Hills, Hyderabad. The 1,562 square foot store, located on the ground floor of the mall features a new, sleek design concept, complementing the brand’s new Fall/Winter 2017 apparel and accessories collections for men and women. Nikhil Mehra, CEO Genesis Group said "We are thrilled with the overwhelming response to Armani Exchange in the city of Hyderabad and the extension of another Genesis Group brand in the South of India". 

The new concept for A|X Armani Exchange takes its inspiration from the aesthetics of a contemporary industrial hangar, with strong material connotations. Raw steel, aged wood and concrete evoke the industrial interior of a young and dynamic New York. A beamed door defines the entrance. Metal profiles, industrial planks and concrete walls create a space that makes a strong material and sensorial impact, whose centrality is defined by two identifying elements in the form of an A and X. Windows move along the entire perimeter, allowing light to enter and shape its spaces.