Last updated : April 09, 2018 11:10 am
Bata’s new retail design identity focuses on red and white branding along with refreshed VM props, newer display systems, introduction of highlight zones and incorporation of digital walls and visuals. The concept has recently been launched at a few flagship before democratizing it to all premium outlets.
Swiss multinational shoemaker Bata has recently started incorporating its latest design ID, Red Concept across stores and has already executed the concept at a few flagship stores before taking it to its other outlets.
The new look of Bata stores uses a number of digital visuals, new cash desk look and an imposing façade. VM props have been refreshed while display systems now have new risers and other forms.