Last updated : September 12, 2018 9:56 am
Bata latest store design ID, Red Concept, has added another store to its network. The concept plays around a combination palette of red and white, focussing on multiple VM touchpoints, lounge seating and LED-lit visuals and displays.
The new store introduces Indian customers to a global concept that exposes them to an improved in-store visual merchandising experience, unified throughout all Bata stores across the world with a Red & White colour theme. The store design seamlessly marries visual merchandising with thematic windows to magnificently bring alive every product display. The soothing in-store music further amplifies the shopping experience for customers. The entry tables have a red rubik cube as attractive point which allows it to be used as a secondary window in addition to the main entrance windows to keep consumers engaged inside the store. The store interiors showcase LED lighting in the shelves and headers highlighting products with red square graphics accentuating key sports products. The store’s white lounge seating, encourages self-service in customers to comfortably try products in the store
Buoyed by the tremendous response of these stores, Bata aims to introduce 150 more such stores in India by the end of this year by opening new and renovating the existing ones.