Growth between 2011 and 2016 was aided by a near-doubling of annual per capita disposable income
Despite macro economic headwinds and demonetisation in 2016, the beauty and personal care products market in India grew 9.2 per cent. A segment that continues to be dominated by multinational companies, growth between 2011 and 2016 was aided by a near-doubling of annual per capita disposable income. Arnab Dutta decodes the dynamics of the market
Beauty and personal care market in India (Rs crore)