Last updated : June 02, 2025 4:33 pm
The design concept of the new store opened at Vegas Mall, New Delhi, draws heavily from the ‘Bird’s Nest’ philosophy, a symbol of warmth, creativity and sustainability.
Being Human Clothing has announced the launch of its newest retail store in Delhi, at one of the city’s premium retail hubs,Vegas Mall.
The brand informs that the store’s design concept draws heavily from the ‘Bird’s Nest’ philosophy, a symbol of warmth, creativity and sustainability. “Just as birds create nests using a variety of available materials, the store integrates recycled elements, organic textures, and nature-inspired colors to reflect an earthy, welcoming space. This aesthetic is reflected across the store’s design elements from the monochrome color used in the 40 feet long façade to the soft, warm lighting that accentuates textures and highlights the Being Human’s pieces,” shares the company.
Ayaan Agnihotri, Whole-time Director at Being Human Clothing, says, speaking about the new store, “The launch of our new store in Delhi marks an exciting chapter in our growth journey. Delhi has always been a vibrant and fashion-forward market, and we’re thrilled to bring our unique blend of style and social purpose to the capital city. This store embodies our vision to create spaces that are not only retail destinations but also reflect our commitment to doing good. As we expand, we remain focused on building connections with our customers through meaningful experiences that go beyond fashion.”
The interiors are structured around four key elements: The Facade, The Shell, Product Display, and an Engagement Zone. The shell of the store replicates the inside of a nest, textured, grounded and calming enhanced by neutral tones; the idea being that the colors create a soothing ambiance, while allowing the clothing to take center stage. The product displays are floor-to-floor and floor-to-wall displays made from recycled materials.
At the heart of the store lies the Engagement Zone, a dedicated space for denims that serves as a centerpiece of both fashion and purpose. It also includes a charity display that showcases Being Human, The Salman Khan Foundation. Strategic decals and storytelling elements reinforces the brand’s impact and invites shoppers to be a part of Being Human’s philanthropic journey.
Speaking about the The newly unveiled Being Human store at the mall, Ravinder Choudhary, Vice President, Vegas Mall, says, “Vegas Mall has always stood out as a vibrant and inclusive space that brings people together from all walks of life. Being Human represents a deeper philosophy rooted in compassion and giving back to society, and it truly resonates with our vision. Every store we open is a step forward in spreading that message. We are delighted with the brand’s opening, and we look forward to continuing this meaningful journey of fashion with a purpose.”