BIBA’s new flagship store now in Dehradun

The 2300 sq. ft store, the third in the region, stocks the bran’s new Autumn Winter 2018 Collection and the latest festive ensemble.

Leading ethnic apparel brand BIBA has launched a new flagship store in Dehradun at Rajpur Road, one of Dehradun’s most popular shopping destinations located right in the heart of the city. This is the brand’s third store in Uttarakhand and is spread across 2300 sq. ft., offering an array of new designs and silhouettes. The store stocks the recently launched Autumn Winter 2018 Collection, as well as the latest festive collection which includes the classic Salwar-Kameez-Dupatta, ethnic mix & match kurtas, ready to stitch fabrics and a lot more. The store also has a separate section called BIBA Girls - the much loved kids’ collection.

Commenting on the launch, Siddharath Bindra, Managing Director, BIBA said, “BIBA has always had the vision to be able to reach every household and every corner of the country. Keeping up the vision we have launched a new flagship store in a prime location of the city, making our brand more accessible to the consumers in the entire city. We hope this store will meet the discerning needs of the customers in the city and will provide an unmatched shopping experience.”