Birkenstock spread its wings, opens first mono-brand store in Mumbai

The brand plans to open exclusive-retail outlets in Bengaluru, and Chandigarh in the coming months to enter new cities and further strengthen its presence in the country.

German lifestyle brand Birkenstock has augmented its retail presence in India with the launch of its first mono-brand store in Mumbai. The new retail space is located at Linking Road and offers more than 200 different models.

This is Birkenstock’s fourth store in India after Delhi, Hyderabad, and Chennai. The brand plans to open exclusive-retail outlets in Bengaluru, and Chandigarh in the coming months to enter new cities and further strengthen its presence in the country.

Jens Hattab, Regional Managing Director Middle East Africa India at BIRKENSTOCK, said, “Following a strong market entry of the brand in 2020, our quality products enjoy a great consumer appreciation in India. The recent opening in Mumbai as one the country’s key fashion hubs is just another stepping stone in our strong growth plan for the year ahead.”

Birkenstock, which has a history dating back to 1774 and is present in 100 countries, entered the Indian market in December 2019 and launched a dedicated e-commerce store. It also retails through multi-brand outlets.