Last updated : January 19, 2021 10:40 am
This successfully marks the opening of the third mono-brand store of BIRKENSTOCK in India after Delhi and Hyderabad
Global German lifestyle brand BIRKENSTOCK has announced the launch of its mono-brand store in Palladium Mall, Chennai. This successfully marks the opening of the third mono-brand store of BIRKENSTOCK in India after Delhi and Hyderabad. The brand is now present in over 100 countries across the globe.
With the opening of the BIRKENSTOCK Chennai Palladium Mall, the brand has taken a step forward to strengthen its presence in the country’s southern region. The 77 square meter retail space offers a total of more than 200+ different models from Germany’s largest shoe manufacturer.
The new store in this top inner-city location means BIRKENSTOCK not only benefits from the high footfall in the heart of the city but is also able to further expand its presence in the Indian market. The new retail concept of BIRKENSTOCK, featured in the store, reflects the brand’s close relationship with nature. Cork, Leather, and Jute as the sustainable core materials of the company are represented in the store environment, which resonates with the core positioning of the high-quality lifestyle label.