Last updated : March 27, 2018 9:28 am
The new retail identity, soon to be launched for Blackberrys, Urban and Casuel, will see a complete makeover in terms of brand logo, signage, wayfinding and fixtures. The concept has been developed by Bangalore-based design agency 4D.
Under this design identity, Blackberrys will do a mix of new store launches as well as revamping of existing stores. The brand also revealed their plan to reach a mark of 100 stores between three brands by end of current fiscal.
Ramesh Kaushik, Vice President – Brand Experience, Blackberrys, told Retail4growth, “The new retail identity is planned for both our parent brand, Blackberrys and denim brand Urban and also for our upcoming brand of khakis. We are launching the first store of our khaki brand this month at Lulu Mall, Kochi, while the new identity will be launched for Urban store at Garuda Mall, Bangalore next month. Following these launches, we will start our exercise to launch new stores and updating existing stores under this new concept.”