Blissclub launches new store in Mumbai, to focus on omnichannel drive

The women’s activewear omnichannel brand has launched its latest store at Phoenix Market City, Mumbai.

Women’s activewear omnichannel brand Blissclub has launched another store in Mumbai to expand its retail footprint. This is part of the brand’s plans to open 20+ stores this year. The new Mumbai store is located at Phoenix Market City.

The store’s nude pink theme aims at creating a women-friendly environment, says the brand, which collaborated with designer Nidhi Aggarwal and interior supplier Interio Craft to design the store.  

Signage in the store aims at creating awareness among the shoppers and enabling the right purchase decisions. The brand is also planning to install omnichannel points in the stores, wherein customers can order online directly from the warehouse products which are not available in the store.

The D2C brand had earlier this year announced the opening of its exclusive brand store at Infinity Mall, Malad, Mumbai and at HSR Layout in Bangalore. It marked the brand’s entry into the offline retail space, after having built its presence in the e-commerce space in less than two years.