Borosil, a consumer ware brand, has strengthened its retail footprint with the launch of its first-ever exclusive brand stores in Pune and Gurugram. Thoughtfully designed to elevate the retail experience, the stores offer consumers an immersive destination to explore Borosil's complete range of kitchen, dining, home, and lifestyle solutions under one roof. 

The Gurugram store was inaugurated by celebrity chef Harpal Singh Sokhi in the presence of Borosil's leadership team. As part of the initial phase of its expansion, the company plans to establish more company-owned exclusive brand stores across key markets in India. Building on the learnings from this phase, Borosil intends to accelerate its footprint through a franchise-led expansion model, with a long-term vision of establishing franchise-operated exclusive brand stores across the country.

Among the first locations in Borosil's exclusive retail rollout, the Gurugram store is the larger of the two flagship outlets launched so far, following the Pune store at Phoenix Avenue of Stars. Spread across approximately 800–1,200 sq. ft. at Elan Miracle, Sector 84, Gurugram, the store has been designed as a one-stop destination where consumers can explore, experience, and purchase Borosil's extensive portfolio of kitchen, dining, home, and lifestyle products. As part of its retail strategy, Borosil is focusing on high-footfall malls and premium retail destinations that offer strong organic traffic and access to affluent, experience-driven consumers.  

“We have built a strong omnichannel presence, but we also recognise that many of our products are best experienced in person,” said Barnali Shankar, VP- Marketing, Borosil Ltd. “Consumers want to see, touch and compare products before making a purchase. Our exclusive stores allow us to showcase the complete Borosil portfolio under one roof, helping customers discover the depth of our offerings and make more informed choices. As we continue to expand our footprint, we are actively evaluating opportunities in key markets such as Mumbai and Bengaluru, subject to the right commercial opportunities.”  

By creating dedicated brand destinations in high-footfall retail locations, Borosil aims to deepen consumer engagement while showcasing the innovation and quality that have defined the brand for generations.