By: Swaminathan Balasubramanian
Last updated : April 20, 2018 12:04 pm
Indian brand Britzo unveiled its 'Make in India' mobile phone brand iVVO, where the company is likely to come up with more brands by this financial year end and aims to reach out to more than 20,000 retailers across North, Central and Eastern part of the country in the first phase.
Britzo had already established a strong network with 200 direct and indirect partners, 20,000 retailers, and over 900 service outlets. In line with its innovation-driven approach, the company has also introduced multiple industry-firsts such as its program ‘iVVO Smart
Speaking on the retail, he said, “Our format of retail is to take a dedicated store in various multi-brand-outlets which will have 20 units. We will be investing on POSM and more focus will be given for Glow-sign boards. We have already started doing campaigns on wheels for the rural and mid-markets in India. Some other activities include cinema halls, pamphlets and special offers.”