Caratlane to open 24 more stores this year, growth plan focuses on north India

Caratlane plans to add 24 stores pan India focusing the growth on north India.

Leading omni channel jewellery brand Caratlane plans to open 24 stores focusing on brick-and-mortar expansion mostly in North India including other metros like Delhi, Mumbai, Bangalore and some non-metros. Caratlane has recently opened a store in Bangalore. Talking on how the jewellery brand looks at its market, Radhika McGregor, Vice President – Retail Experience, Caratlane told Retail4growth, “Over years, we have seen that Delhi’s apetite for jewellery is the most. Hence, Delhi will see a slew of Caratlane stores in the future to come. In big cities, we are looking at a combination of high street and mall openings for stores. Both these locations are important to us as walk-ins at high street stores are high on intent of buying while mall presence represents the brand story in a more apt environment.” Caratlane has also recently introduced more customer-friendly stores with enough focus on VM unlike its counterparts. The brand is also planning to include digital interfaces in their store design soon.