Last updated : February 19, 2025 4:47 pm
The company says these immersive stores in Bhubaneswar, Puri & Angul will blend fashion, personalization & innovation for a reimagined online-to-offline shopping experience.
Menswear brand Citrus Clothing is expanding its retail footprint with the launch of three experiential stores in Odisha. According to the company, these store go beyond conventional shopping formats, and offer a first-of-its-kind retail experience designed to immerse customers in fashion, personalization, and technology-driven styling solutions.
Odisha has emerged as a strong market for Citrus Clothing, prompting the brand to launch its new stores in DN Mall, Bhubaneswar; a standalone store in Puri; and another in Angul. “These locations have been strategically selected to cater to diverse consumer segments - from the fast-paced urban crowd in Bhubaneswar to tourists and fashion-conscious buyers in Puri, and the aspirational shoppers in the emerging retail hub of Angul,” says the company statement.
The company informs that Citrus Clothing’s experiential stores will include personalized styling services with trained fashion consultants to curate tailored looks, exclusive in-store collections, Live styling sessions, influencer collaborations & social media activations for an engaging shopping experience.
The company also says that the store will feature technology-driven shopping features that seamlessly bridge online and offline retail experiences.
Speaking about the store launch, Hitesh Jain, Founder of Citrus Clothing, said, “Citrus Clothing has always been about more than just fashion - it’s about crafting a movement where men can express themselves through their clothing. With these new experiential stores, we are bringing this philosophy to life, ensuring that shopping is no longer just a transaction but a personalized and engaging experience. Odisha has always been close to our hearts, and this expansion is a testament to our deep-rooted connection with the region.”
The company says it is also implementing some key sustainability initiatives, including eco-friendly packaging and driving support for local artisans and ethical craftsmanship, ensuring fair wages and sustainable practices, and a shift towards conscious fashion.