Last updated : April 25, 2018 10:47 am
Clovia will take its exclusive store count to 10 and MBO presence to 50 locations in a few months in Delhi-NCR before expanding to other cities like smaller towns. The lingerie brand also reveals their plan to build in-store tech in future.
Talking to Retail4growth, Shruti Kapoor, Head – Marketing, Clovia, explained further on their preferred locations, “So far, we have opened stores only in high street locations, unlike other brands who are retailing in the same line. What we feel is that high street has higher footfall for our brand and the conversion rate is much higher. Going forward, we will be open to the idea of mall stores but that’s not part of our initial phase of expansion.”
Delhi-based design agencies Muted Space and Bipolar Design created Clovia’s design ID and prototype. On design aspect, Kapoor added, “We follow a young preppy design with focus on social media standards of design. In future, we plan to build in-store tech to promote more engagement with our customers.”