Coca-Cola launches ‘Maaza Gold’

Coca-Cola launches premium mango drink Maaza Gold to accelerate its brand Maaza’s journey towards becoming a billion dollar mango juice brand by 2023

Coca-Cola India announced the launch of ‘Maaza Gold’, a premium mango drink made from the choicest of mangoes. Srideep Kesavan, Director Marketing – Juices, Coca-Cola India & South West Asia, said, “We are always listening to our consumers and with the launch of Maaza Gold, the company is expanding its product portfolio in-line with consumer tastes. The company at the same time is also accelerating Maaza’s journey towards becoming a homegrown billion dollar brand by 2023.”

The new product innovation is in-line with the company’s commitment to provide more choices to its customers. It comes in one-litre Tetra Pak packaging that comes with metallic laminate to make the product stand out. Consumers can purchase Maaza Gold from the modern retail outlets, select grocery stores and online stores.

Since the launch in the 1970s, Maaza has taken an impressive heritage of mango juices in the country. The launch of ‘Maaza Gold’ builds on the love and faith that consumers have had for Maaza for years, and that has helped make Maaza the largest selling juice drink brand in the country.