Last updated : August 12, 2020 11:31 am
The survey found that the pandemic is causing more people to shop for groceries online and shop more cost consciously
According to Accenture’s ‘COVID-19 Consumer Pulse Research’ that surveyed 2,500 consumers in India between March and June (among 45,000 globally), 85 percent of consumers in the country said they shopped more health-consciously while 85 percent said they were focused more on limiting food waste.
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Consumers are more mindful of what they’re buying, striving to limit food waste, shopping more cost consciously and are making healthier and environmentally-sustainable choices.
The survey found that the pandemic is causing more people to shop for groceries online.
The demand for local goods and local brands is growing in the country, said the survey.
According to the survey, 74 percent of Indian consumers bought locally-sourced products while 79 percent of consumers wanted to shop at closer neighbourhood stores.