Last updated : October 06, 2017 10:26 am
The new brand is positioned as a mass brand and will be retailed through exclusive brand outlets.
The merchandises uses a ‘Made in California’ heritage in their design and they are finished with the most innovative technological applications. Talking on the brand and store launch, Sahil Malik, Managing Director, House of Da Milano, said, ‘We noticed a yearning in the market for quality accessories that are fashionable yet price sensitive hence the idea of a mass oriented label was born. WOOBA is a new concept with a distinctive idea that appeals to the trendy and fashion conscious.”
WOOBA’s stores are slated to open at all major metros and some of the non-metros.