Duroflex opens its third Experience Centre in Bengaluru

The other two stores are located in Koramangala and Whitefield.

India’s leading sleep solutions company, Duroflex has opened its third Experience Centre in Bengaluru to offer an immersive shopping experience to people looking for a range of healthy and high-quality sleep solutions with a safe and hygienic shopping environment. The 2,300 sq. ft. store located at Jayanagar sq. ft. and offers a unique and first-of-its-kind mattress shopping experience to help consumers make an informed selection. The experience centre also has Duroflex’s newly launched furniture range including a range of designer beds and space-saving study/work desks.

Mohanraj J, President & Business Unit Head, Duroflex, said, “The past year has been transformational for the category. With increased awareness about sleep, immunity, and overall health people are increasingly seeking genuine and innovative sleep solutions from a trustworthy brand and as leaders, we have been able to lead this change.  Our latest Experience Centre in Jayanagar, Bangalore is an important part of this growth journey. It is also a testament to our endeavour to provide customers with a wide range of research-backed sleep solutions, and an enriching shopping experience to help them bring home great sleep and better health.”

Keeping consumer safety in mind, Duroflex is following extensive safety protocols including hand sanitizers, strict social distancing, single-use disposable sheets for mattress testing and temperature checks for employees and consumers in its store.

Being a category leader, the brand is putting customer needs first by offering a unique retail experience via their experience centres even when retail trends are backtracking across the country. This expansion plan is in line with the company’s vision to become an INR 2000 crore company by 2025.