Last updated : February 05, 2026 4:16 pm
Future expansion in India and select global markets will follow the same large-format, experience-led retail approach, prioritising quality over scale.
EKARAA announces its entry into India’s fine jewellery landscape with the opening of its first flagship store in Mumbai, introducing a contemporary luxury jewellery house conceived for the modern Indian woman and the moments that exist beyond convention.
Located on Linking Road, Santacruz West, the 6,700 sq. ft. flagship marks both EKARAA’s retail debut and its global headquarters. More than a store, the space is envisioned as an experiential centre that reflects EKARAA’s philosophy of intentional luxury.
“Every creation is designed to feel aspirational yet deeply personal, crafted with integrity, shaped by exceptional craftsmanship, and anchored in emotional resonance. Our vision is to build a globally recognised Indian luxury house, creating jewellery that moves beyond occasion and becomes an intrinsic part of a woman’s life,” shares Mehul Jain, Founder of EKARAA. The Mumbai flagship marks EKARAA’s entry point, while the brand’s growth strategy remains thoughtful and design-focused. Future expansion in India and select global markets will follow the same large-format, experience-led retail approach, prioritising quality over scale.
The flagship has been designed for slow discovery, where the layout flows through clearly defined zones, balancing openness with intimacy, and allowing each collection to reveal itself naturally. Bespoke furniture, refined finishes, and select marbles sourced from Italy and Hong Kong are layered with handcrafted details, creating an environment that feels elevated yet warm and welcoming. Technology is integrated quietly throughout the store, from acoustics and security to precision lighting. The façade and showroom come alive through cylindrical 3D LED installations, L-shaped LED screens, and a large-format digital display inspired by Times Square, showcasing diamonds, fashion films, and brand narratives in motion.
Breaking away from traditional jewellery retail, the EKARAA flagship offers a highly personalised, hospitality-led experience and luxe design services that translate ideas into live sketches.