Last updated : February 27, 2026 10:44 am
The brand has been steadily expanding its retail presence in India over the past few years, opening new experience centres and brand stores across key cities to strengthen its market reach.
Electrolux, the global Swedish home appliance brand, has announced the launch of its exclusive store in Dehradun in partnership with A Star Enterprise. The store offers an immersive experience of Electrolux’s signature Scandinavian design philosophy combined with sustainable, intuitive innovation. Built around the pillars of Taste, Care and Well-being, the store enables customers to explore a thoughtfully curated range of appliances designed to enhance modern lifestyles.
“We are delighted to bring the Electrolux Brand Store experience to Dehradun,” said Sudhir Patil, Commercial Director, Electrolux India. “As we continue to expand our footprint in India, our focus remains on delivering intuitive, sustainable and premium appliances that meet the evolving needs of modern consumers. Through this partnership, we aim to offer customers in the region a holistic and immersive brand experience.”
“We are proud to partner with Electrolux to introduce this exclusive Brand Store in Dehradun,” added Abhinav Sharma from A Star Enterprise. “Electrolux is globally renowned for its design excellence and technological innovation, and we are confident that customers in the region will appreciate the premium experience and advanced solutions the brand offers. We look forward to building strong and lasting relationships with consumers here.”
The store hosts live demonstrations and interactive engagement activities, enabling customers to better understand product features and make informed purchase decisions.
Over the past few years, Electrolux has steadily expanded its footprint in India. The brand began strengthening its retail presence in India in July 2022 with the opening of its first Experience Centre in Delhi. In October 2022, the company launched its first exclusive brand store in Bangalore. Continuing its growth journey, Electrolux launched its 25th brand store in May 2024. The recent opening of the Dehradun store marks another important step in the company’s steady expansion across key Indian markets.