Last updated : November 30, 2017 11:33 am
Coupled with innovative campaigns, product sampling, consumer outreach programmes and digital initiatives, Emami’s winter skincare brands would be introducing exciting price points, contemporary packaging and combo offers under the BoroPlus and Vasocare brands.
According to Emami Ltd., leading the pack is the house of BoroPlus brands, which continues to hold a strong 76% market share in the antiseptic cream category. For BoroPlus, Emami Limited will be going national with its new brand extension BoroPlus Perfect Touch. On the other hand, Vasocare, which marked Emami’s entry in petroleum jelly based products, would be giving an interesting combo offers to drive penetration in newer households.
Priti A. Sureka, Director, Emami Limited informed that, “This winter, we will be taking forward the promotional strategies of our Boroplus brand in a complete 360° approach. There will be a formidable presence in the modern trade and digital marketing for increased urban penetration. For our rural consumer base, we will be taking the route of sampling/melas/on-ground activations/ merchandizing etc. across consumer touchpoints. We are confident of having a robust growth from the various consumer led and trade promotions all through the season. We hope to leverage our strong distribution network across the country and expand the market for this category. We expect this product range to grow across all demographic segments in the current fiscal.”