Emmbros Overseas to expand offline presence of five brands in India

The company is looking forward to expand its five brands – St. Botanica, Oriental Botanics, Man Arden, Mom & World, and Muscle XP – offline across all the states of India in both metro and non-metro cities in 2021.

Beauty business Emmbros Overseas plans to increase its portfolio among new customers by expanding its brick-and-mortar presence with a focus on its natural beauty brand St. Botanica.

Sahil Mehta, Founder, Emmbros Overseas, mentioned, “We took Covid-19 as an opportunity to enter into offline retail. International brands were moving out of offline retail and there were a lot of empty spaces for retailers. We did a couple of tie-ups with big retailers like Health & Glow and Shoppers Stop and are already available in around 200 stores as of now.”

The brand is looking forward to tap into the growing demand for chemical-free beauty, especially among young customers by launching its bestselling brand, St. Botanica in the offline world.

The company is looking forward to expand its five brands – St. Botanica, Oriental Botanics, Man Arden, Mom & World, and Muscle XP – offline across all the states of India in both metro and non-metro cities in 2021.