By: VJ Media Bureau
Last updated : January 23, 2019 7:42 pm
Messe Düsseldorf announced that it has now sealed a close, long-term cooperation deal with In-store Asia organiser, Thought Shows & Events Pvt Ltd. Together they have formed a new company with equal participation between Messe Düsseldorf India Ltd. and In-store Asia called Excosa.
Under the “Mall of Europe powered by EuroShop” umbrella, the world-leading Düsseldorf-based trade fair already offered its exhibitors the opportunity to participate in the In-store Asia fair in August this year. But this was just the first step of the market entrance in India for the EuroShop family.
Speaking on the tie-up, Hans Werner Reinhard, Managing Director Messe Düsseldorf, says, “We met Mr Jante during a EuroShop presentation in India in 2013. Then in 2015 we experienced In-store Asia live for the first time, and we were really impressed with the fair. More than 5,000 decision-makers from the industry, retail, architecture and banking sectors visit the event, and its offerings range from retail design, lighting, digital signage to POP displays and visual merchandising, as well as retail technology. From our very first meeting, we saw Mr Jante as a reliable partner, and we are excited to embark on this new collective journey. Excosa will enable us to gain a foothold in a highly exciting, aspiring retail market.”
For the trade fair organisers from Düsseldorf, the cooperation with the Indian trade fair is the ideal way to tap into India’s national retail scene. It is estimated that retail area in India’s top 7 metropolises will grow to 4.3 million square metres in the next 5 years.