Last updated : January 23, 2019 7:42 pm
With this new store in Kandivili, Fabindia is looking at an opportunity to cater to a growing demand for ethnic hand-woven and hand-printed fabrics and organic products in the area.
Vikas Shetty- Mall Head, Growel’s 101 Mall, said “There is a great demand in this area for the kind of apparel and accessories that Fabindia offers. The chain was already looking at opening its outlet in the catchment and they felt this would be a perfect opportunity as our mall is one of the most popular hangouts here and we get a variety of crowd including people of all age groups. We are already getting a good response for the store.”
Fabindia was launched in 1960 by John Bissell, who came to India in 1958 on a Ford Foundation grant to advise All India Handicrafts Board and Cottage Industries on creating a market for handloom fabrics. The first retail store was opened in Delhi, way back in 1976.