Flavor And Life (FAL) Food & Beverages, announced the launch of its flagship brand Coco Joy in India. As part of its portfolio FAL will also be introducing juices, vitamin water, isotonics and nutrition bars in India over the next few months.
 
Speaking on the occasion Tim Xenos, Global CEO, FAL Food & Beverages, said, "Since our inception, we have effectively made alternative healthy food and beverage choices easier for the consumer, creating not just new categories, but also a new consumer mindset. Coco Joy focuses on natural and healthier coconut water, it provides innovative, great-tasting, high-quality products that means our offerings are not only consistently delicious, they're also nutritious, convenient and produced with sustainability in mind”.
 
Global Ambassador, Sir Vivian Richards, said, "All Coco Joy products are not only delicious but packed with the goodness of fresh coconuts. This means Coco Joy products are naturally low in calories and full of nutrients and minerals including calcium, potassium, magnesium, sodium, manganese and phosphorus - making them ideal for active bodies."
 
With'health and nutrition' at the forefront, FAL has expanded associations with brands such as Disney, Australian Professional Surfer Sally Fitzgibbons, Manchester City FC, Melbourne City FC, New York City FC, Melbourne City Renegades (Cricket) and Manly Sea Eagles to further strengthen its brand identity.