These are the two Indian brands that sit along with 40 most aspirational global brands, according to the most prestigious brand report.
As per the report, Flipkart has a staggering valuation of USD $11,600 million and a funding of USD $4,550 million. The Bangalore based brand has become a hallmark of growth in Asia. It has changed the e-tail landscape in India, providing access to goods in both urban and rural communities at prices that were once unimaginable. Flipkart is also investing in payment and retail tech across the continent, making it one of the region’s biggest Breakthrough catalysts. Recently receiving USD $1.4 billion in funding, the brand is set to break through globally. “We’re honoured to be listed in these prestigious brand rankings and thank our customers for the love and support they’ve given us over the past decade. Coming during our 10 year anniversary celebrations, this is an acknowledgement of the progress Flipkart has made in improving people’s lives through innovation and local problem solving,” said Kalyan Krishnamurthy, CEO, Flipkart.
Commenting on the Indian contenders and the overall Breakthrough Brands in the local market, Ashish Mishra, Managing Director, Interbrand India said “India is emerging as a crucible for the Breakthrough Brands due to our demographic, social, expressive & experiential evolution leading to cross fertilization of new consumers, markets, lifestyles and touch points. There is a genuine need of improving lives across business and life-critical areas of money & mobility on one hand, health & lifestyle on another. The other big phenomenon is the merging of the breakthrough mindset with traditional organizations. We are seeing many traditional companies spawning breakthrough businesses within their folds. Indeed, it’s no longer about start-ups anymore but about inculcating the breakthrough mindset no matter what you do and who you are.”