Forevermark Diamond Jewellery opens first store in Chandigarh

With its launch in Chandigarh, Forevermark is expanding its presence in India and bringing its fine diamond jewellery and design closer to customers in the region. 

Forevermark Diamond Jewellery from De Beers Group has launched its first store in Chandigarh at Nexus Elante Mall, located within the mall’s newly opened jewels souk zone. Known for its exquisitely crafted everyday diamond jewellery, international designs and collections, the brand brings its distinctive craftsmanship and timeless elegance to the city’s discerning jewellery connoisseurs.

“Natural diamonds remain the most timeless expression of luxury, increasingly chosen by modern Indian women who seek authenticity, rarity and lasting emotional value in what they wear,” said Shweta Harit, Global Senior Vice President at De Beers Group and CEO of Forevermark. “At Forevermark, our focus is on creating natural diamond jewellery that reflects responsible sourcing, exceptional craftsmanship and refined international designs. Our decision to expand into Chandigarh is inspired by the city’s emergence as one of India’s fastest-growing luxury markets and by a discerning clientele with a deep appreciation for quality and design excellence. We look forward to bringing an elevated Forevermark experience to customers here and becoming part of their most meaningful celebrations and milestones.”

For the opening of this boutique, Forevermark Diamond Jewellery has partnered with Vismay Jewels. The boutique offers an immersive luxury experience and showcases a wide range of diamond jewellery collections, right from everyday pieces to statement high jewellery & bridal collections across the brand’s signature collections.

Tanya and Kritin Garg, Partners at Vismay Jewels, said, “We are truly inspired by the vision with which De Beers Group has crafted Forevermark Diamond Jewellery for the modern Indian woman. As the master franchisees for Forevermark, it is our honour to bring these contemporary diamond jewellery collections to the refined women of Chandigarh through our very first Forevermark boutique at Elante Mall.”

With its entry into Chandigarh, Forevermark continues to strengthen its presence across India’s key luxury destinations, bringing its legacy of exceptional diamond craftsmanship and design closer to the region’s discerning jewellery lovers.