Forevermark Diamond Jewellery from De Beers Group enters South India with the launch of its first store in Bengaluru, marking a significant step in the brand's retail expansion journey in India. Located at Phoenix Mall of Asia, the new store strengthens Forevermark's presence in one of the country's fastest-growing and most influential luxury markets while further enhancing its national retail footprint.

“The opening of our Bengaluru store marks an important step for Forevermark Diamond Jewellery as we strengthen our presence in South India and bring our exceptional natural diamond jewellery and personalised retail experience closer to discerning consumers in the region,” Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India Pvt. Ltd.. “Since launching our retail journey in September 2025, we have expanded to eight stores across India & strengthened our ecommerce platform, reflecting the strong consumer response to our brand and collections. The Bengaluru store further reinforces our commitment to growth in key markets, and we remain on track to expand our network to 20 stores by the end of this year.”

Enhancing the shopping experience, this is the first Forevermark Diamond Jewellery store to introduce the Endless Aisle, an interactive digital screen that enables customers to seamlessly browse an extended portfolio of collections beyond those displayed in-store. This innovative feature offers a unique and immersive shopping experience, allowing customers to discover a wider variety of designs and find the perfect piece for every occasion, delivered right to their doorstep.

As Forevermark Diamond Jewellery expands its footprint across India, the Bengaluru boutique marks another milestone in the brand’s journey to inspire and celebrate life’s most meaningful moments through the enduring beauty of natural diamonds.