FORMICA set to tap Indian market with 1st showroom in New Delhi

The FORMICA showroom at SouthEx, Delhi, spread across 3,000 sq. ft., is expected to attract a lot of positive attention from the Architect & Interior Design community and displays the company’s flagship products for the Indian Market — FENIX and DecoMetal. 

FORMICA, the global manufacturer of high-pressure laminates (HPL) has announced the inauguration of its premier showroom at SouthEx, Delhi. The company is looking at disrupting the Indian surface solutions market with its flagship products, especially carved around the Indian Market — FENIX and DecoMetal. The inauguration was graced by Ajay Khurana, MD, Formica India, along with Hemant Sood, President, Indian Institute of Interior Design.

FENIX, manufactured by ARPA Industriale and exclusively distributed by FORMICA in India, and DecoMetal, a range of decorative metal laminates manufactured by Homapal in Germany and exclusively marketed and distributed by FORMICA, are the products highlighted at the FORMICA showroom.

Ajay Khurana, said, “We are enthralled to inaugurate FORMICA'S first legacy showroom in India. The outlet would act as a point of interaction and experience for customers looking to purchase FORMICA products. Customers can choose from FORMICA's premium surface solution range that comprises multiple variants of FENIX and DecoMetal, and thus enhance the look of their spaces with premium interior solutions that resemble quality and luxury.”

The outlet which is spread across 3,000 sq. ft. has been designed by MUSA, the creative hub that works together with the material technology companies under Broadview and their brands – Arpa, DOS, FENIX, Formica, Homapal, Trespa and Westag. The showroom from FORMICA is expected to attract eyeballs and a lot of positive attention from the Architect & Interior Design community.