Last updated : March 10, 2026 12:48 pm
As Frido works towards expanding to 100 stores by FY27, the brand is strengthening its offline presence as more customers prefer to try ergonomic and mobility products in person before buying.
Frido, a D2C ergonomics and comfort solutions brand, has unveiled its first retail store in Mumbai at Sky City Mall, Borivali, marking its entry into one of India’s most dynamic and fast-paced consumer markets. The launch marks a significant milestone in Frido’s national retail expansion journey and follows its rapid offline scale-up across key metros.
The store is designed as a full-scale experiential hub rather than a conventional retail outlet. The space integrates the brand’s core verticals like Home, Walk, Work, Orthotics and Mobility in an integrated yet differentiated format, enabling customers to engage with products through guided trials and hands-on exploration.
A key highlight of the store is its diagnostic-led approach to comfort. It features advanced foot analysis and in-house podiatrist consultations, allowing customers to receive real-time insights into pressure distribution, arch support and posture alignment.
“Mumbai is a city that operates at an intense pace. Long commutes, extended work hours and high-performance lifestyles make preventive comfort solutions more relevant than ever,” said Ganesh Sonawane, Co-Founder & CEO of Frido. “While consumers today discover products online, decisions in ergonomic categories require physical validation. Our Sky City store is designed to offer that hands-on experience and deepen our omnichannel presence in a market that is central to India’s wellness evolution.”
“We are pleased to welcome Frido to Sky City Mall as they open their first exclusive store in Mumbai,” stated Tanu Prasad, CEO - Malls of Oberoi Realty. “Frido’s comfort-focused product range fits perfectly and strengthens our commitment to offering thoughtful, high-quality choices all under one roof. As one of the fastest-growing lifestyle destinations in the western suburbs, we continue to bring in brands that add value and create enjoyable experiences for our customers.”
The Mumbai launch is part of Frido’s larger Phase 1 retail roadmap to build a strong network of experience-led stores across major Indian metros. As Frido plans to reach 100 stores by FY27, it is expanding offline to meet growing demand from customers who prefer to try products in-store before buying, strengthening its omnichannel presence across India.