Future Consumer launches chocolate brand Gruezi

Future Consumer joins hands with Chocolat Frey AG to bring a new product range for Indian consumers.

Future Consumer Limited, the food and FMCG arm of Future Group, has recently launched a premium gourmet chocolate gifting brand – ‘Gruezi’, in partnership with ‘Chocolat Frey AG’ headquartered in Switzerland. Chocolat Frey AG is one of the world’s most premium chocolate manufacturers and is part of Migros Group.

Gruezi offers pure Swiss chocolates crafted by a technique that has been mastered for over 200 years, with a unique blend of flavors. Speaking about the new brand launch, Rahul Kansal, Head – Business Strategy and Marketing, Future Consumer Limited, said, “We are extremely excited to launch Gruezi, as it’s our first foray in the premium chocolates category. Gruezi is a gourmet gifting brand that is not limited to festivals or special celebrations. Instead, whenever the moment calls for expressing more than a casual gesture, Gruezi would find place.”

Gurus can be purchased from Foodhall, select Big Bazaar Gen Nxt, Big Bazaar and Nilgiris stores in Mumbai, Delhi and Bengaluru, Future Group said.