By: Himanshi Jain
Last updated : May 08, 2026 3:16 pm
Starting with POS in 1997, GKW has evolved into a one-stop retail solution provider, offering fixtures, signage, digital screens, software integration, and design services for modern retail needs.
Having started in 1997 with a core focus on POSM (point-of-sale merchandising) Displays, GKW Retail Solutions has evolved into a global tech-led retail solutions company offering an integrated portfolio spanning store fixtures, wayfinding signage, digital displays, software integration, and retail design services, positioning itself as a comprehensive one-stop partner for modern retail environments.
As part of its next phase of growth, the company is undergoing a strategic repositioning backed by significant investments in advanced manufacturing capabilities and digital infrastructure in 2026.
Speaking about the transformation, Founder & Director Shreesh Sharma shared that the vision is to move beyond conventional retail execution and build a future-ready organisation driven by technology, innovation, and integrated retail experiences.
“Over the last 29 years, retail has evolved from being fixture-led to experience-led, and GKW has evolved alongside it. We started as a strong execution and manufacturing partner, but today we are a technology-driven retail solutions company delivering end-to-end capabilities across design engineering, prototyping, precision manufacturing, rollout management, and retail execution,” Shreesh explains.
Manufacturing gets a precision upgrade
A major part of this investment has gone into next-generation machinery. GKW has introduced CNC laser welding machines for metal fabrication, replacing conventional welding systems to deliver sharper finishes and higher productivity. In parallel, the company has expanded into natural wood processing, adding specialised machinery to cater to premium and luxury retail brands increasingly demanding handcrafted aesthetics.
On the finishing front, capabilities now span metal, wood, acrylic, thermoforming (HIPS/ABS), aluminium, and stainless steel, which further strengthens the company’s positioning as a fully integrated manufacturing partner.
“Apart from raw material and packaging, we don’t outsource anything. That remains our biggest USP,” he highlights.
Digital printing and 3D prototyping
One of the standout additions is a high-end UV digital printing machine imported from Canada, capable of producing matte and gloss finishes in a single print cycle – a feature particularly relevant for sectors like jewellery and cosmetics where product highlighting is crucial. The company has also invested in one of the largest-format industrial 3D printers in the retail segment, which enables rapid prototyping and production across multiple materials.
Shreesh explains, “Earlier, highlighting product elements like a necklace separately from the model required multiple processes. Now it can be achieved in one go digitally.”
Moving beyond hardware to software
Beyond physical infrastructure, GKW is making a strong play in retail technology solutions. The company has developed its own CMS (Content Management System) software, which is already operational across India, Indonesia, and Turkey, with expansion discussions underway for Australia. Additionally, GKW is building custom dashboards and applications for clients, enabling real-time, with structured, data-driven workflows.
As Shreesh states, “We are creating tech ecosystems where clients can monitor everything live – from installation updates to execution quality, without depending on manual coordination.”
The road ahead
GKW’s recent projects span categories such as fashion, beauty, electronics, QSR, luxury, department stores, lifestyle, and experiential retail environments, along with FMCG brands, with clients including brands like TASVA, Samsung, Vivo, Ray-Ban, SUGAR, and René, alongside premium designer labels.
With growing international exposure through platforms like EuroShop and partnerships across Germany, Turkey, Serbia, and China, GKW is now setting its sights on becoming a global retail solutions player.
“In the next five years, we want to move beyond being an India-focused company,” Shreesh says. “Our goal is to establish operations in markets like Europe, the US, and Australia.”