Last updated : February 26, 2024 10:06 am
SLAB Ventures Netherlands and AB InBev India have announced the unveiling of D’YAVOL’s first travel retail showcase at Chhatrapati Shivaji Maharaj International Airport, (CSMI) Mumbai, featuring a new irreverent avatar of Shah Rukh Khan.
SLAB Ventures Netherlands and AB InBev India have announced the unveiling of D’YAVOL’s first travel retail showcase at Chhatrapati Shivaji Maharaj International Airport, (CSMI) Mumbai. This exclusive showcase will spotlight an exquisite array of opulent spirits and luxury apparel, marking the brand's foray into travel retail, informs the company.
Kartikeya Sharma, President – AB InBev India, expressed his enthusiasm about this milestone for D'YAVOL®, "We are thrilled to unveil D'YAVOL's premier travel retail showcase at CSMI Airport Mumbai & excited to create a lasting impression on discerning consumers."
“The D’YAVOL showcase has been built to provide a window into the brand's distinctive dark, irreverent, and opulent character. An imposing chandelier takes inspiration from the signature black pearl filtration process of D’YAVOL Single Estate Vodka, while the flooring, featuring shards of glass, serves as a compelling embodiment of our "perfectly flawed" brand personality,” said Leti Blagoeva, co-founder of SLAB Ventures.
“I am excited that travellers will get to experience the D’YAVOL brand world at CSMI Airport’s impressive Duty-Free,” said Shah Rukh Khan, who is the brand ambassador for D’YAVOL X.