Last updated : January 23, 2019 7:42 pm
The brand aims to launch 200 outlets by FY17-18 in tier II and III cities
Kamal Nandi, Business Head and EVP, Godrej Appliances, on the launch said “We have always endeavored to be as close to our customers as possible. This is a very important milestone for us as EBOs are an important touch point for us to reach our customers especially in tier II and tier III towns. We believe our Exclusive Brand Outlets will give even greater value to our loyal customers. With our own EBOs, we have the opportunity to showcase our entire range of best-in-class appliances at a single location.”
Prasoon Kumar, National Sales Head, Godrej Appliances, added "EBO as a channel is currently contributing 10% of overall industry business with a tremendous potential for growth. Godrej Appliances EBOs have been designed for a fulfilling and premium consumer experience. Today, this channel is the fastest growing channel for us and offers a better premium mix than other channels. The brand is strongly committed towards increasing its presence in this channel."