Hardy Amies debuts in India in collaboration with Collective
The London based Savile Row brand has introduced this season's Spring Summer 2014 Collection for men.
Hardy Amies, the London based Savile Row brand, debuted in India through an exclusive partnership with THE COLLECTIVE, a Madura Fashion & Lifestyle retail chain. Through an exclusive made-to-measure event held in Bangalore, Delhi and Mumbai the brand introduced this season's Spring Summer 2014 Collection for men.
With a reputation for wicked wit and design flair Sir Hardy Amies embraced the spirit of the times. Following the true to philosophy of the brand, Hardy Amies presented a look that is modern and stylish, without being overtly'designed' at THE COLLECTIVE through its multi- city MTM events.
A Made-to-Measure activity is not a relatively new concept, but Hardy Amies stands out as a Savile Row brand that comes from the home of tailoring and is informed by an impressive heritage. Hardy Amies Made-to-measure was received very well in Bangalore, Mumbai and Delhi at The Collective.
Hardy Amies
The Collective
First Published : March 19, 2014 12:00 am